At our Focotik UX agency, you can expect a structured and collaborative process designed to ensure your project’s success. We begin with discovery and research, gathering insights from stakeholders and conducting user research to understand behaviors and needs. Competitive and market analyses help identify opportunities for differentiation.
Next, we move to strategy and planning, creating detailed user personas and mapping user journeys to pinpoint pain points and opportunities, while defining the project scope, timeline, and deliverables. In the information architecture phase, we organize content and structure information effectively, creating sitemaps and assessing content needs.
Wireframing and prototyping follow, where we develop low-fidelity representations to outline layouts and functionality, building interactive prototypes to demonstrate user flows and interactions. Visual design is then developed, creating style guides that define visual elements like color palettes and typography, and designing high-fidelity mockups of key pages or screens.
Usability testing is crucial, validating the design with real users through testing sessions, analyzing feedback, and iterating to improve usability. During development support, we ensure the design is implemented correctly by providing detailed design specifications and assets and collaborating closely with developers.
Finally, we support the launch process, monitor user feedback and analytics to identify areas for improvement, and make ongoing enhancements based on feedback and performance data. This comprehensive, user-centered approach ensures a successful outcome that meets both your business goals and user needs.