Ryde – Qatar
Ryde gets you wherever you need to go. Be your daily commutes to work, your early morning flights or a night out on the town, you can count on Ryde to get you there.
Overview
01
Introduction
RYDE is a Qatar base ride service created to address both the needs of riders and drivers in today’s transportation climate.
Client
Ryde – Qatar
Services
- Discovery
- User Research
- UI design
Discovery
02
The Client
RYDE is a Qatar base ride service created to address the needs of riders and drivers in Today’s transportation climate. For riders, Ryde boast more affordable riding without a compromise in quality, direct customer support.
As look towards the future, Ryde intend to provide more on-demand riding options for Qatar while maintaining core value of “Fairness” for everyone.
Problem & Challenges
03
The challenge
Redesigning a ride-sharing app with features like Wallet Screen, Add Card, Schedule Location, Inbox, Chat, and Schedule Ride requires tackling several user experience and design challenges. Ensuring the app delivers both utility and emotional satisfaction. A balance between aesthetics and usability is key to solving these challenges effectively.
1
Problem
Fragmented User Experience: Inconsistent navigation flow between wallet, scheduling, and chat features confuses users.
1
Solution
Streamline navigation using a unified design system and contextual entry points for key features.
2
Problem
Complexity in Payment and Scheduling: Adding cards or scheduling rides can feel overwhelming with too many input fields or unclear CTAs.
2
Solution
Implement autofill suggestions and progressive disclosure to simplify interactions and reduce cognitive load.
Feature
04
Schedule ride
The Schedule Ride feature allows users to book a ride in advance, providing convenience and reliability.
- Without a clear title, users may not quickly understand the screen’s purpose, leading to confusion. Use concise titles like “Schedule Your Ride” to establish clarity.
- Ambiguous CTAs can confuse users about the next step. Use direct labels like “Confirm Ride” to guide actions effectively.
OTP confirmation
OTP (One-Time Password) for confirming the rider’s identity is a crucial step in ensuring security and trust in the app.
- Overcrowded layouts can overwhelm users and hinder selection. Use a clean grid layout with intuitive image and concise labels to maintain clarity.
- Generic or unclear visuals may fail to convey category meaning. Utilize high-quality, representative images or icons with descriptive text to improve recognition and engagement.
My wallet
The Wallet Screen feature in a ride-sharing app allows users to manage their payment methods, track balances, and view transactions, providing convenience and transparency.
- Wallet screen provides a clear overview of the user’s Ryde cash balance.
- Saved cards are displayed for quick payment access, with an option to add new cards for flexibility.
Driver rating
Instant Rating and Tip feature allows users to provide immediate feedback and gratuity after completing a ride, enhancing user engagement and driver satisfaction.
- Wallet screen provides a clear overview of the user’s Ryde cash balance.
- The tips section simplifies tipping with preset amounts, a custom option for flexibility, and a comment box for personalization.
Conclusion
05
Impact
The overall ride-sharing app offers a user-friendly experience, featuring ride scheduling, real-time tracking, wallet integration, and easy payments. Key features like OTP confirmation, instant ratings, and tips enhance security and communication. With an intuitive design and flexible options, users can navigate easily and personalize their experience. By simplifying transportation, users gain convenience, efficiency, and reliability.
$750k
The investment received after MVP pitching
100k+
Expected number of users on launch